Privacy Statement of AriensCo GmbH

General information

AriensCo GmbH welcomes you to our website which you have accessed at Please take some time to learn about the measures we have implemented for your personal data protection.  We are happy to explain your rights as the data subject in simple terms.  Below you can also find contact information of contact persons who deal with data protection as well as information on the data we collect and process, such as through third parties.

First, it is possible to access our site without providing personal data.

As the responsible party („controller”) we have introduced many technical and organisational measures to ensure the most complete protection of your personal data processed via this website. Nevertheless, Internet-based data transmissions involve security risks and absolute protection cannot be ensured.  For this reason it is possible to transmit personal data to us via analogue paths such as the telephone.  However, if you prefer to transmit personal data via our website processing may be required.

If you still have questions concerning data protection after reviewing this Data Privacy Statement, please get in touch with our data protection officer (cited below) as the first point of contact.

Data protection concepts

Personal data is all information that refers to an identified or identifiable natural person (hereinafter „data subject”).

Processing is any procedure executed with or without the assistance of automated methods. This includes collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Consent is any declaration freely given by the data subject for the specific case that the data subject agrees to the processing of personal data.

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not.

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, is authorised to process personal data.

Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately.

Controller as defined by the EU-GDPR is the natural or legal person, public authority, agency or other body which, alone or jointly with others, decides on the purposes and means of processing of personal data.

Name and address of the controller

The controller as defined by the EU-GDPR or in other data protection laws of the Member States of the European Union or Member State law and in other regulations with a legal data protection character is:

AriensCo GmbH
Managing Director: Mr Jochen Schneider
Ellwanger Strasse 15
74424 Bühlertann, Germany

Name and address of the data protection officer

The controller’s data protection officer for processing is:

Mr Gerald Saur
Quandtstrasse 3
73479 Ellwangen, Germany
Tel. +49 7961 53171

Every data subject can contact our data protection officer directly for questions and suggestions concerning data protection. If there are complaints you have a right to appeal, which you can assert at the:

Supervisory authority for Baden-Württemberg

State Officer for Data Protection and Freedom of Information Baden-Württemberg
Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg
P.O. Box 10 29 32, 70025 Stuttgart
Königstraße 10a, 70173 Stuttgart
Tel.: 0711/61 55 41 – 0
Fax: 0711/61 55 41 – 15


Our website uses cookies. These are small text files that are placed and stored on a computer via an Internet browser.

Some cookies contain a so-called cookie ID, which is a unique identifier. Websites and servers can thus be allocated to the individual Internet browser in which the cookie has been stored. This means that your Internet browser can be unambiguously (re)recognised.

Cookies help us provide users of this website a better service than without cookies.

Use of our website can be traced using cookies, such as which pages were accessed, i.e. which pages are of interest. This makes it possible to continuously improve our website.

You can block cookies on our website at any time by setting your browser to permanently refuse the setting of cookies. In addition existing cookies can be deleted via all major Internet browsers or other software programs.  However, if you deactivate cookies in your browser, not all of the functions of our website will be usable in some conditions.

For example, blocking cookies on the Internet browser will also prevent Google from setting a conversion cookie on the data subject’s IT system. A cookie already set by Google AdWords can be deleted via the Internet browser or other software programs.

Moreover you have the possibility of objecting to interest-based Google advertising. To do this access the settings on each Internet browser you use from the link


Data collection and information on the website

Our website collects a number of general data and information items with each access of the website by a data subject or automated system. This general data and information is stored in the log files of the server.  The following can be collected:

  • The operating system used by the accessing system
  • The browser types and versions used
  • The website from which an accessing system lands on our website (so-called referrer)
  • An Internet Protocol Address (IP address),
  • The sub-websites that are activated via an accessing system on our website
  • The date and time of an access to the website
  • The Internet service provider of the accessing system and
  • Other similar data and information that is used to avert danger in the event of attacks on our IT systems

When using this general data and information AriensCo GmbH makes no inferences as to the data subject. Rather, this information is needed to:

  • Optimise the content of our website and advertising for our website
  • Correctly deliver the content of our website
  • Ensure the functionality of our IT systems and the technology of our website
  • In the event of an attack, to provide the information to law enforcement authorities that is required for criminal prosecution

Therefore, on one hand this anonymously collected data and information is analysed statistically by AriensCo GmbH, and on the other hand it is analysed with the objective of increasing data protection and data security in our enterprise, in order to ultimately ensure an optimal level of protection for the personal data that we process.

The anonymous data of the server log files is stored separately from all personal data specified by a data subject.

Transmission of data via forms and live chat

You have the possibility of transmitting information and personal data to us via forms on our website. This personal data is transmitted from the respective input screen.   The personal data that you enter is collected and stored exclusively for use on the site of the relevant controller and for the controller’s own purposes.

Dissemination of this data categorically does not occur, unless there is a legal obligation of dissemination or if dissemination serves the purpose of criminal prosecution or assertion of our legal rights.

Your registration is used to offer additional content or services to you.

If you request product or sales information via one of our contact forms, we forward your inquiry to one of our sales partners (an authorised dealer in your vicinity) for the purpose of dealing with your inquiry. When you register for a warranty, we store your data so that we can also send service information and other information to you after the purchase (e.g. information concerning accessories, spare parts, special promotions, etc.).

We can provide you with information concerning what personal data relating to you is stored on specific request. In addition, on your request or instruction we can delete or correct your personal data, if there are no statutory retention obligations to the contrary.  The data protection officer and all employees of the relevant controller are available to you as contact persons in this regard.

Deletion and blocking of personal data

We process and store your personal data only for the period required for achieving the purpose of storage, or if legally necessary, or necessary due to government agency decree.

If the purpose of the processing no longer applies or if a storage period prescribed by legislation expires, the personal data will be routinely, and in accordance with statutory regulations, blocked or deleted.

Your rights

Right to obtain confirmation

We are obligated to provide you with confirmation as to whether the personal data in question will be processed. You can contact our data protection officer to you avail yourself of this right.

Right to information

As a data subject you have a right to obtain information from us free-of-charge at any time concerning the personal data stored relating to your person, as well as a copy of this information. You have other information rights concerning:

  • The purpose of the processing
  • The categories of personal data that are processed
  • The recipient or categories of recipients to whom the personal data has been disclosed, or will be disclosed, in particular in the case of recipients in third countries or in the case of international organisations
  • If possible, the planned duration for which the personal data will be stored, or if this is not possible, the criteria for specifying this duration
  • The existence of a right to correction or deletion of the personal data relating to you or restriction of the processing on the part of the controller or of a right to object to this processing
  • The existence of a right of appeal to a supervisory authority
  • If the personal data was not collected from the data subject: all available data concerning the origin of the data
  • The existence of an automated decision-making function including profiling in accordance with article 22 para 1 and 4 of the EU-GDPR and – at least in these cases – meaningful information concerning the logic involved, as well as the scope and the intended effects of such a processing for the data subject
  • Moreover you are entitled to a right of information as to whether we have transmitted personal data to a third country or to an international organisation. If this should be the case, then in all other aspects the data subject is entitled to the right to obtain information concerning the suitable guarantees in conjunction with the transmission

If you want to claim this right to information, you can contact our data protection officer or another employee of the relevant Controller.

Right to correction, deletion, or blocking

You have the right to demand correction, deletion or blocking of the personal data relating to you that is stored. If statutory regulations do not permit a deletion, then your data will be blocked so that it is only accessible for the purposes set forth in the mandatory statutory regulations.

To exercise your rights, cited above, to revocation, information, correction, and deletion or blocking of your personal data, please contact our data protection officer via the contact data cited below. Claiming your rights, cited above, is free-of-charge for you.

Right to restrict the processing

You have a right to restrict the processing if

  • You dispute the correctness of the personal data, namely for the period of time that enables us to check the correctness of the personal data
  • The processing is unlawful and you refuse deletion of the personal data, and instead demand restriction of the use of the personal data
  • We no longer need the personal data for the purposes of processing, but you however do need the personal data for establishment, exercise or defence of legal claims
  • You have lodged an objection to the processing in accordance with art. 21 para. 1 of the EU-GDPR and it has not yet been determined whether our legitimate reasons for the processing outweigh your reasons

Right to data portability

You have the right to obtain your personal data which you have provided to us, in a structured, prevalent and machine-readable Format.

Right to object

You have the right for reasons arising from your particular situation to lodge an objection at any time to the processing of personal data relating to you, which arises due to art. 6 para. 1 letters e or f of the EU-GDPR. This also applies for profiling supported by these provisions.  In the case of objection we no longer process the personal data unless we can prove compelling, legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing is used for establishment, exercise or defence of legal claims.

In addition you have the right for reasons arising from your particular situation to object to processing of personal data that occurs in our facilities for scientific or historic research purposes or for statistical purposes in accordance with art. 89 para. 1 of the EU-GDPR, unless such processing is required for fulfilment of a task in the public interest.

To exercise the right to object, you can directly contact our data protection officer.

In conjunction with the use of information society services, notwithstanding Directive 2002/58/EU, you are free to exercise your right to object via automated processes, for which technical specifications are used.

Automated decisions on a case-by-case basis including profiling

You have the right to not be subjected to a decision based exclusively on an automated processing – including profiling – that produces a legal implication that affects you or that considerably impairs you in a similar manner.

If the data subject would like to assert rights relative to the automated decisions, you can contact our data protection officer or a different employee of the relevant controller at any time.

Right to revoke a consent under data protection laws

Each data subject affected by the processing of personal data has the right granted by the European legislative and regulatory authority to at any time revoke a consent to process personal data.

If you desire to assert your right to revoke a consent, you can contact our data protection officer at any time do to this.

Right of complaint

In addition, you have the right to complain to the responsible supervisory authority (Art. 57 para. 1 lit. f) DS-GVO). The contact details of the supervisory authority (LfDI Baden-Württemberg) can be found here:

Contacting via email

Emails, including the content of emails, are forwarded to the processing organisation within the company and processed. Because most of emails in terms of content are subject to the archiving obligation pursuant to the Tax Code (Abgabenordnung (AO)), according to the statutory requirements we must archive emails for up to 10 years.  To do this a storage system is used that compresses and saves the mail content.  Because the emails cannot be treated differentially, we expressly state that email applications for jobs and private mails can also be affected by the permanent storage and archiving.  Thus we request that you refrain from sending private emails. Job applications, see „Application via mail”.  If you request product information or sales information via email, we will forward your inquiry and your contact data to one of our sales partners (an authorised dealer in your vicinity) for the purpose of dealing with your concern.

Contact form

If you use our contact form or write to us directly via mail, the data you transmit to us such as your email address and possibly your name will be stored on our mail server. If you request product or sales information via one of our contact forms, we forward your inquiry to one of our sales partners (an authorised dealer in your vicinity) for the purpose of dealing with your concern.

Job applications and the job application procedure


We collect and process the personal data of applicants for the purpose of executing the application process. Processing can also occur electronically.  This is also the case when you as applicant transmit to us appropriate application documents electronically, for example, via email.  If we enter into an employment contract with you, the transmitted data will be stored in our system for the purposes of processing the employment relationship, in due compliance with statutory regulations.  If an employment contract is not entered into with you, then the application documents will be deleted three months after announcing the rejection decision, if there are no other legitimate interests to the contrary.  For example, such legitimate interests could be burden of proof in a judicial procedure in accordance with the Equal Treatment Act (Gleichbehandlungsgesetz (AGG) or a similar Situation.

Application via mail

In the case of an electronic application procedure via email the data will be forwarded to the managers of the technical departments within the company that are (jointly)-responsible for the decision concerning your application. Our employees involved in the application process are trained and explicitly obligated to maintain secrecy and are instructed to not duplicate your application.

Application via paper documents

In the case of an application procedure via paper documents (hard copy) the data will be forwarded to the managers of the technical departments within the company that are (jointly)-responsible for the decision concerning your application. To do this it may be necessary to copy your documents or parts of your documents.  Our employees that are involved in the application process are trained and explicitly obligated to maintain secrecy and are instructed to not further duplicate your application.  For purposes associated with burden of proof, we will retain your application for the period of time cited above.  Thereafter any copies of your application documents will be securely destroyed (via shredder).  We will return your original documents to you to discharge our liability.

Contract data processing

We work together with external service providers. These external service providers are commissioned to process personal data as bound by our instructions.  Because the protection of your data is very important to us, when selecting these service providers we pay particular attention to their data protection standards.  For example we work with the following service Providers:

  • CRM (Customer Relationship Management) system
  • Academy Portal for organisation of the scheduled dates and participants for training
  • Portal for our authorised dealers with direct access to sales, marketing and service information and materials
  • Online marketing tool for the sending of newsletters
  • Printing houses and letter shops for the sending of printed mailings
  • Cartographic and data tool for a clear presentation of dealer data according to regions
Warranty processing

The basis for processing is a warranty contract. This is offered by way of a „paying with data” concept, in which you receive a product guarantee that goes beyond the statutory warranty right in exchange for your registration and the associated sending of marketing information. If you object to the further sending of marketing information before the expiry of the maximum guarantee period, this is to be regarded as a termination of the guarantee agreement, so that no further benefits can be claimed under the guarantee agreement. After the expiry of the maximum guarantee period, you can object to the further processing of your data at any time.

Within the framework of the warranty contract, we collect your data in order to send you marketing information in connection with our products. The legal basis for the processing is Art. 6 para. 1 lit. 1 b) DSGVO during the warranty period, and Art. 6 para. 1 lit. 1 f) DSGVO after the warranty period has expired. Automated decision-making including profiling does not take place.

In the course of warranty processing, we process the product data, the date of purchase, your address data and your e-mail address.

Your rights according to point 11 remain unaffected.

Your data will be stored within the framework of the warranty contract for the duration of the contract and subsequently at least until the expiry of the statutory retention period in accordance with the German Commercial Code (HGB). After expiry of the guarantee contract, your data will be stored on the basis of legitimate interest until you object or request deletion.

Since we also use your personal data for marketing purposes on the basis of a so-called legitimate interest (Art. 6 para. 1 lit. f DSGVO) after the expiry of the maximum warranty period, we would like to separately inform you of your associated right to object. In the event of your objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing measures in accordance with Art. 21 (2) DS-GVO. In the event of your objection to the processing for direct marketing purposes, we will no longer process your personal data for these purposes.

Collection and use of data

Data origin

If you have not applied for the guarantee yourself via our website, and also not contacted us via e-mail or the contact form (see heading 12), then we have received the data directly from your contractual partner (dealer) with whom you have registered for the product guarantee, for example.

Joint data processing by group companies

AriensCo GmbH is part of the international AriensCo Group. In order to provide you with the best possible products and services, our various group companies work together. Therefore, the data of the customer file, in which the data of the guarantee customers is also managed, is processed jointly by the AriensCo companies in Germany, the United Kingdom, Norway and France (Art. 26 DSGVO). Your data will not be processed for purposes other than those stated above. You can exercise all your rights (see also below) against AriensCo GmbH.

Website use

Unless otherwise stated or supplemented in the relevant sections, we process your data as described under heading 8.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. („Google”). Google Analytic uses so-called „cookies”, text files which are stored on your computer and that allow an analysis of your use of the website. As a rule, the information generated by the cookie concerning your use of this website is transferred to a Google server in the USA and saved there. However, if IP anonymisation (supplemental tools, incognito mode, etc.) is activated on this website, Google will first shorten your IP address within EU Member States or in other states that are signatories to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to produce reports on website activities and to provide other services related to the use of the website and of the Internet to the operator of the website. The IP address transferred by your browser within the scope of Google Analytics will not be associated with any other data held by Google. You can prevent the storage of cookies by selecting the appropriate settings for your browser software. However, we would like to point out that if you do so, you may not be able to use the full functionality of this website. In addition, you can prevent collection of data related to your use of the website generated by the cookie (incl. your IP address) and transmission to Google, as well as the processing of this data by Google by downloading and installing the browser plug-in provided at the following link (

You can prevent collection of your personal data through Google Analytics by clicking the following link. An opt-out cookie will be set that prevents future collection of your data when visiting this website.

More detailed information concerning the use conditions and data privacy and protection is provided at or at

We expressly state that on this website Google Analytics has been extended with the code „anonymizeIp” to ensure anonymised collection of IP addresses, (so-called IP masking).

Google AdWords

The relevant collector has integrated Google AdWords on this website. Google AdWords is a service for Internet advertising that permits advertisers to place ads in Google’s search engine results and also in the Google advertising network.  Google AdWords enables an advertiser to specify in advance specific keywords, via which an ad will only be displayed in the search engine results of Google, if the user calls-up a keyword-relevant search result with the search engine.  In the Google advertising network the ads are distributed via an automatic algorithm and in compliance with previously defined keywords on topic-relevant websites.

The company operating the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is the advertising of our website through the showing of interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine, and a showing of third-party advertising on our website.

Additional information and Google’s applicable data protection provisions can be call-up at


We have integrated components of YouTube on this website. YouTube is an Internet video portal that enables the free-of-charge appearance of video clips for video publishers, that likewise enables for other users the free-of-charge viewing, assessment and commenting of these video clips.  YouTube permits publication of all types of videos, this is why complete film and television transmissions, but also music videos, trailers or videos made by users themselves can be called-up via the Internet portal.

The company operating YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The embedded YouTube videos are stored on and can be played directly from our website. To ensure that visiting our web pages with the embedded videos does not automatically lead to the third-party content being loaded and your personal data being sent to the third-party provider, we only display locally stored preview images in the first step. The embedded video can only be loaded and played if you have actively accepted the cookies of external media. By accepting the cookies and playing the embedded YouTube video, you also agree in accordance to Art. 49 para. 1 p. 1 lit. a DSGVO, that Google receives your personal data such as IP address, the address of the visited page, browser used by you, operating system, etc. as well as that Google will process the data in the USA. Google can assign this information to your personal Google account, if you are logged in to your Google account at the time of the page view. We have no influence on further data processing by the third-party provider YouTube / Google.

For more information on the purpose and scope of data collection by YouTube, as well as your rights and settings options for protecting your privacy, please click here:

Social bookmarks

On our web pages we offer you the possibility of sharing the respective current page in social networks (e.g. Facebook, Google+, Twitter, LinkedIn) or via email. On our website these are only integrated as external links to the respective services.  After clicking the integrated graphic you will be forwarded to the page of the respective social network provider, i.e. only at this point will user information be transmitted to the respective social network provider.  If you do not want the cited social networks to obtain such data, please do not click the graphics.  For information concerning the handling of your personal data by the social networks, please see the respective data privacy policies of the social network Providers: